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This web site has the following in the web page, "If you are travelling for pleasure or are on business, our London car hire chauffeur driven and Mercedes Limousine airport transfer offer you a reliable, comfortable and above all professional transfer service." We noticed that the web page also stated " Maybe you will find that we are not the cheapest, but we are definitely not the dearest and most importantly we are cheaper than a black taxi! London Jaguar Chauffeur Driven ." It also said " Design and hosting by Pole Position." The header had limousine hire as the highest ranking optimized keyword. It is followed by limousine service, limo hire, and limo service which isn't as ranked as highly as limousine hire. The next words takejag.com uses is chauffeur driven. chauffeur drive was included and might not be understood by search engines.